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NN.07 opens flagship store in Gothenburg

Published 6/24/2024

From September this year, the sought-after brand NN.07 will be available at Korsgatan 17 in the Victoria Block with its first flagship store in Gothenburg. NN stands for No Nationality, an ambition to create borderless garments and promote diversity, and 07 stands for the year in which the Copenhagen-based company was founded.  

"With NN.07, the Victoria Block will gain another new sustainable and exciting brand with men's fashion on site. We are looking forward to welcoming them to a vibrant district, right in the center of Gothenburg, which is always full of life," says Marina Fritsche, Regional Director Gothenburg and Vice CEO of Wallenstam. 

The brand is defined by a timeless approach to design and focuses on creating high-quality and comfortable clothing that works in all circumstances. In addition to an establishment in the Victoria Block, NN.07 has also looked across the Atlantic and will open its first flagship store in New York City after the summer. 

"We're thrilled to open our new store in Gothenburg. Since the very beginning of NN.07 back in 2007, Sweden has been an important market for us - and we're excited to meet the customers, who have been supporting us for so long, as well as connect with a lot of new faces. Building new friendships and becoming a part of the local community is something we look very much forward to," says Anders Rahr, CEO of NN.07

NN.07 already has its own flagship stores in  Copenhagen, Antwerp, Maastricht, Fredriksberg, Illum department store, NK Stockholm and in Täby Centrum. 

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