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Wallenstam launches new logo

Published 11/14/2019

Wallenstam's ant gets a more stylish design when the company's new logo and visual identity are launched today. Together with a modern imagery and design, the modernized logo and visual identity more clearly reflect the company's values, the modern products and the service that Wallenstam delivers.

The ant as a symbol has been a natural part of Wallenstam's logo and brand since the 1950s and symbolizes, among other things, cooperation, endurance, strength and the art of building apartment blocks in carefully selected locations. These qualities are highly valued in the company.

 "Our ant has now got a more stylish and modern design. We are continually evolving as a company and our visual identity also needs to evolve with this," says Hans Wallenstam, CEO of Wallenstam.

The new logo is available in two different versions and is combined with colors in deep hues and accent colors which are full of energy, innovation and creativity. All inspired by the lively, vibrant city that Wallenstam is involved in developing. 

"Everyone at Wallenstam works every day with developing, building and taking care of people's homes, workplaces and premises. A commitment that extends far beyond the buildings we provide and that is nicely reflected in our updated logo and visual identity," says Hans Wallenstam.

The design and brand consultancy Paradigm Brand Consultancy was engaged for the task of creating a logo and visual identity for Wallenstam in order to more clearly reflect the company's vision and values.  

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